Description
Certificate in Restaurant Marketing (CAIBOK)
A job-focused credential for culinary professionals who lead growth, brand, and guest acquisition, for the restaurant industry.
Who It’s For
The Certificate in Restaurant Marketing provides a comprehensive understanding of marketing strategies tailored to the food and beverage industry. This program equips individuals with the skills needed to thrive in the competitive restaurant sector. Upon completion, graduates will possess a solid foundation in marketing practices essential for success in restaurant management roles.
This certification serves working chefs, managers, and owners who make daily decisions about pricing, promotion, and guest growth.
- Chefs expanding business skills
- Restaurant Managers and Operators
- Culinary Entrepreneurs and Ghost Kitchens
- Catering and Multi-unit Leaders
- Marketing Professionals with Restaurant Clients
What This Certification Validates
The certificate demonstrates that you have practical, work-ready knowledge across core marketing areas used in restaurants.
- Brand positioning and guest value proposition
- Market research, segmentation, and local competitor analysis
- Menu engineering and pricing strategy
- Promotions, campaigns, and seasonal planning
- Social media, content, and influencer basics
- Paid ads, ROI tracking, and analytics fundamentals
- Loyalty, CRM, and guest lifetime value
- Reputation management and reviews
- Photography and visual standards for menus and ads
- Budgeting, forecasting, and vendor selection
How It Helps Your Career
Hiring managers look for proof of outcomes. This certification shows the ability to plan, execute, and measure growth efforts.
- Stand out in job applications and promotions
- Show competence beyond kitchen skills
- Talk business with owners, marketers, and agencies
- Build a stronger case for pay increases
How It Works
The path is simple. Prepare using your choice of resources, then sit for the online certification exam.
- Register for the certification exam.
- Prepare with CAIBOK study guides (sold separately) or training from an authorized provider.
- Schedule and take the online exam.
- Receive your result and digital certificate upon passing.
Note: Study guides are optional. Training is available through providers in the CAIBOK training network.
What You Get
The certification package focuses on exam access and official recognition.
- Exam registration and delivery
- Digital certificate upon passing
- Verification for employers upon request
Access to Exams for this Certification Pathway, which includes …
What’s Not Included
Preparation resources are separate, so you can choose the right fit for your needs.
- Study guides (sold separately)
- Instructor-led training (via partner providers)
- Private coaching or consulting
Need training? Browse approved providers in the CAIBOK training network.
Frequently Asked Questions
Is this a course?
No. This is an exam-based certification. Study guides and training are optional and sold separately.
How should I prepare?
Use CAIBOK study guides or take a class from an authorized training provider. Many candidates also study with real business data from their venue.
How is the exam delivered?
The exam is delivered online. Details and instructions are provided after registration.
Do you offer retakes?
Yes. Retake options are available. See the registration page for current terms.
How do employers verify my credential?
Employers can request verification from CAIBOK using your certificate ID.
Are study guides included?
Study guides are sold separately so candidates can choose what they need.
Can my team certify together?
Yes. Group options are available. Contact us for organizational enrollment.
For Owners
This certification helps teams improve campaign planning, track ROI, and build reliable repeat traffic.
- Better budget use and fewer wasted ads
- Cleaner data for decisions
- More consistent brand execution
For Managers
Managers gain practical tools to run local campaigns and report clear results to leadership.
- Menu mix and pricing insights
- Promotion calendars that tie to sales goals
- Basic analytics and dashboards
For Chefs
Chefs learn to connect product decisions with demand, content, and guest feedback.
- Photography standards for dishes
- Launch plans for new items
- Cross-functional coordination with marketing
Get Certified in Restaurant Marketing
Prove your skills, build trust with employers, and move your business forward.