5350.035 Overhead Costs
Overhead costs are the ongoing, fixed or semi-variable expenses that a restaurant must pay regardless of the level of sales or activity. These costs do not directly contribute to the preparation of food but are essential for the business to operate. Understanding how to allocate overhead costs properly and identifying opportunities to reduce them is crucial for maintaining profitability. Without clear allocation and effective control of overhead costs, even a well-managed restaurant with good sales can struggle to achieve financial success.
What Are Overhead Costs?
Overhead costs are expenses that a restaurant incurs regularly but are not directly tied to food production or labor costs. These costs include:
- Rent or Mortgage: The cost of leasing or owning the physical restaurant space.
- Utilities: Electricity, water, gas, heating, and air conditioning.
- Insurance: Coverage for property, liability, workers’ compensation, and other risks.
- Licenses and Permits: Health permits, alcohol licenses, and other regulatory fees.
- Equipment Maintenance: Costs for maintaining kitchen and dining equipment.
- Depreciation: The gradual reduction in value of long-term assets, such as kitchen equipment or furniture.
- Marketing and Advertising: Expenses to promote the restaurant, including digital marketing, print advertising, and events.
Allocating Overhead Costs
Allocating overhead costs accurately is essential for calculating the true cost of running a restaurant and determining profitability. Overhead allocation involves distributing these expenses across various operational areas, such as food production, front-of-house services, and administrative tasks.
Fixed vs. Variable Overhead
- Fixed Overhead: These are costs that remain constant regardless of the restaurant’s activity level. Examples include rent, insurance, and property taxes. Fixed costs must be covered no matter how much revenue the restaurant generates, making them a critical element of cost management.
- Variable Overhead: These costs can fluctuate based on activity, such as utility bills or equipment maintenance. While variable overhead may change depending on sales volume, they still need to be controlled to prevent excessive spending.
Allocating Overhead Based on Sales or Activity
To allocate overhead costs effectively, many restaurants distribute these costs based on the sales revenue or activity level of each department. For example, a percentage of rent and utilities may be assigned to the kitchen based on the amount of space it occupies and the energy it consumes, while another portion is allocated to the dining area.
- Example:
A restaurant spends $10,000 per month on rent and utilities. If the kitchen occupies 40% of the total space and uses 50% of the utilities, $4,000 of these costs might be allocated to the kitchen, with the remaining $6,000 allocated to the dining area.
Cost Allocation for Menu Pricing
Overhead allocation is also essential when determining menu prices. Restaurants must factor in a portion of their overhead expenses when setting prices to ensure that revenue from food sales covers both direct and indirect costs.
- Example:
If overhead costs total $30,000 per month and the restaurant expects to generate $100,000 in monthly sales, it would need to allocate 30% of each dish’s price to cover overhead costs. For a dish priced at $20, $6 of that price would be allocated to overhead, with the remaining portion covering food and labor costs, and contributing to profit.
Overhead Cost Reduction Strategies
While some overhead costs are unavoidable, there are several strategies that restaurants can use to reduce or control these expenses. By carefully managing overhead, restaurants can improve their profitability without sacrificing service or quality.
Rent Negotiation and Space Utilization
Rent is one of the largest fixed overhead costs for any restaurant. Reducing rent costs can be challenging, but there are strategies that restaurant owners can use to manage or lower these expenses:
- Negotiating Rent: Restaurant owners should negotiate favorable lease terms with landlords, especially when renewing leases. Consider negotiating for reduced rent during slower business periods, particularly if your restaurant operates in a seasonal market.
- Subleasing Unused Space: If the restaurant has extra space that is underutilized, subleasing it to another business can help cover rent costs. For example, a restaurant could lease part of its kitchen to a catering company during off-hours.
Reducing Utility Costs
Utilities such as electricity, water, and gas are essential for restaurant operations but can become a significant variable overhead cost. Implementing energy-saving measures can help lower utility bills.
- Energy-Efficient Equipment: Upgrading to energy-efficient kitchen appliances, such as LED lighting, low-energy refrigerators, or high-efficiency ovens, can reduce energy consumption and lower utility bills.
- Water Conservation: Installing water-saving devices in kitchens and bathrooms, such as low-flow faucets and efficient dishwashers, helps reduce water usage and costs.
- Monitor HVAC Systems: Heating, ventilation, and air conditioning (HVAC) systems consume a lot of energy. Regular maintenance and upgrading to more efficient systems can cut down on energy bills while maintaining a comfortable environment for guests and staff.
Managing Maintenance and Depreciation Costs
Maintaining equipment in good working order reduces costly repairs and prevents downtime that can hurt productivity. Depreciation on expensive items like stoves, refrigerators, or HVAC systems should be factored into overhead to ensure that replacement costs are covered over time.
- Preventative Maintenance: Setting up regular maintenance schedules for kitchen equipment prevents breakdowns and prolongs the life of expensive items. Preventative maintenance is typically less expensive than emergency repairs, and it ensures that operations run smoothly without costly interruptions.
- Depreciation Planning: Depreciation reflects the loss in value of assets over time. Restaurant owners should calculate depreciation for major equipment and include it as part of their overhead costs. This ensures that the cost of equipment is spread out over its useful life, preventing large financial shocks when equipment needs to be replaced.
Outsourcing Non-Core Services
Outsourcing certain non-core services can help reduce overhead by eliminating the need to manage these functions internally.
- Cleaning Services: Instead of hiring full-time staff for cleaning, restaurants can outsource janitorial services, reducing the cost of wages, benefits, and management.
- Marketing and Advertising: Some restaurants may find it more cost-effective to outsource marketing services to an agency rather than hiring in-house staff. This can help keep marketing costs low while still driving traffic to the restaurant.
Technology Solutions for Cost Management
Technology can be an effective tool for controlling overhead costs. Restaurant management software, inventory systems, and automated ordering platforms can streamline operations and reduce costs associated with labor, inventory, and supplies.
- Restaurant Management Software: Integrated software solutions can track sales, labor, inventory, and expenses in real-time. This data helps managers identify inefficiencies and make informed decisions about staffing, purchasing, and menu pricing.
- Inventory Management Systems: Automating inventory management reduces waste and ensures that the restaurant orders only what is necessary. Better control of inventory reduces spoilage and over-ordering, which helps control overhead costs tied to storage and food waste.
Monitoring and Reviewing Overhead Costs
To maintain control over overhead costs, restaurant owners and managers should regularly review and analyze these expenses. Regular cost reviews help identify areas where reductions can be made or where spending may be excessive.
Monthly Overhead Cost Analysis
A detailed monthly review of overhead costs is essential for identifying trends or unexpected increases in expenses. If utility bills spike or maintenance costs rise, managers should investigate the cause and address it promptly.
- Example:
If utility costs rise significantly, managers can review energy usage and investigate opportunities for energy-saving initiatives.
Benchmarking Overhead Costs
Restaurants can compare their overhead costs to industry averages or similar businesses to determine whether their overhead spending is in line with industry norms. This helps identify areas where costs may be unusually high and where improvements can be made.
- Example:
If a restaurant finds that its overhead cost percentage is higher than similar establishments, it may need to reevaluate its rent, utilities, or other overhead categories to bring costs down to a competitive level.
Conclusion: Managing Overhead for Financial Success
Overhead costs represent a significant portion of a restaurant’s expenses and can heavily impact profitability if not carefully managed. By properly allocating these costs, implementing reduction strategies, and regularly monitoring overhead expenses, restaurant managers can keep overhead in check and ensure that the restaurant remains financially sustainable.
From negotiating rent to reducing utility costs and adopting technology, there are numerous ways to control overhead without sacrificing the quality of service or the customer experience. When overhead costs are managed effectively, the restaurant can maximize profitability and operate more efficiently, even in a competitive market.