The CAIBOK 5375 Digital Marketing competency exam tests a candidate’s ability to plan, execute, and manage digital marketing strategies specific to the restaurant industry. This exam covers essential topics such as defining target audiences, setting measurable goals, allocating budgets, and using data to make decisions. Candidates must demonstrate understanding of how to leverage social media platforms, manage customer relationships, and use tools like POS systems, Google Analytics, and CRM software. It also examines how to apply A/B testing, conduct social media audits, and optimize websites for both SEO and user experience, including integration with ordering or booking systems.
The exam also evaluates skills in online ordering management, content strategy, influencer partnerships, and customer engagement tactics like contests and loyalty programs. Candidates are expected to understand how to drive foot traffic and online orders, improve customer retention, and use performance metrics such as conversion rates, average order value, and customer lifetime value. Knowledge of legacy advertising, crisis response, and local outreach (e.g., chambers of commerce or podcasts) is also tested. Passing this exam shows readiness to lead comprehensive digital marketing efforts that increase visibility, profitability, and customer engagement in a competitive foodservice environment.
