5375 Digital Marketing for Chefs
This section provides an overview of the course structure and objectives, preparing chefs for digital marketing in the culinary field.
5375.020 – Demographics and Sales Funnel
An analysis of target audience demographics to guide marketing strategies based on customer preferences and behavior. Stages of the sales funnel, focusing on converting prospects into paying customers through strategic marketing.
5375.031 – Creating a Website
Outlines the essentials of building a professional, user-friendly restaurant website optimized for conversions.
5375.032 – Local Search
Explains how to leverage local search optimization to increase visibility for restaurants in specific geographic areas.
5375.033 – Google Business Profile and Directories
Covers best practices for creating and optimizing Google Business profiles and using restaurant directories to boost local SEO.
5375.040 – Social Media Marketing
Focuses on the key components of social media marketing, including goal setting, budgeting, and platform selection.
5375.041 – Social Goals and Budget
Guides the creation of clear social media goals and budget allocation to maximize the return on marketing investment.
5375.042 – Optimizing Social Media Profiles
Details strategies for enhancing social media profiles to attract more followers and engage with the audience effectively.
5375.043 – Creating Content
Provides a framework for developing engaging and shareable social media content that resonates with the target audience.
5375.044 – Paid Social Media Advertising
Explains how to create and manage paid social media campaigns, selecting the right formats to reach advertising goals.
5375.045 – User-Generated Content (UGC)
Highlights the importance of UGC and how to encourage and leverage it to build trust and engagement with the audience.
5375.050 – Direct Message Marketing
Explores the use of direct messaging as a personalized marketing tool to engage customers and drive sales.
5375.053 – DM Lists and Campaigns
Focuses on building, segmenting, and managing DM lists to create effective, targeted marketing campaigns.
5375.054 – Loyalty Programs and Rewards
Discusses the design and implementation of digital loyalty programs to increase customer retention and repeat business.
5375.055 – Database POS and CRM
Explains how to use POS and CRM systems for database reactivation, focusing on targeting lapsed customers.
5375.060 – Online Ordering and Delivery
Covers integrating online ordering and delivery services into a restaurant’s website to streamline the customer experience.
5375.071 – Influencer Marketing
Guides chefs on identifying, collaborating with, and evaluating the impact of working with food influencers.
5375.080 – Content Marketing
Teaches the creation of valuable content, such as blogs and videos, that enhances SEO and drives organic traffic.
5375.090 – Pay Per Click (PPC)
Outlines PPC advertising strategies, focusing on using paid search campaigns to drive targeted traffic to websites.
5375.091 – Retargeting Campaigns
Describes the use of retargeting ads to re-engage visitors who have previously interacted with the restaurant’s digital content. Also discuss Geofencing and advertising aggregators.
5375.100 – Analytics and Performance Tracking
Details how to track digital marketing performance, using key performance indicators (KPIs) to refine strategies.
5375.110 – Integrating Traditional Advertising
Discusses combining digital and traditional advertising to create a cohesive marketing strategy for maximum impact.
5375.120 – Online Reputation and Reviews
Focuses on managing online reviews and reputation, including daily monitoring and responding to customer feedback.
5375.121 – Crisis Management
Provides a framework for managing crises, including strategies for mitigating damage and rebuilding reputation post-crisis.
5375.130 – Emerging Technologies
Explores new digital marketing technologies like AR menus, voice search, and AI-driven customer service tools.
5375.140 – Personal Branding
Teaches chefs how to develop and promote a strong personal brand to attract opportunities and grow their career.
5375.200 – Key Takeaways and Action Steps (In Study Guide)
Summarizes the course content with actionable steps for implementing digital marketing strategies in the culinary industry.